13Dec 2018

Prita Kemal Gani Gives an Opening Remarks for ASEAN SPOT 3rd Talk Series

JAKARTA, 27th November 2018 – ASEAN Public Relations Network held its 3rd Talk Series for ASEAN SPOT with the topic of Creative Communications During Crisis at Prof Djajusman Auditorium and Performance Hall, LSPR Jakarta.

Audrey Progastama Petriny – Group Head of Communications AirAsia, gives an explanation about Communication Strategy in Crisis handling to the audience

Crisis may occur in all forms of organisations, whether from the public or private sector, and profit and non-profit organisations. For instance, AirAsia crisis management occurs during events such as airplane incidents, which involve the loss of lives, property, as well as serious environmental and reputational impact. For online media such as cnnindonesia.com, crisis may arise when dealing with fake news being distributed to the public from other abundant medias.

Justin Green, Chair Elect Global Alliance for PR and Communication Management – PRII gives explanation about how crisis should be managed

Yoko Sari – Editor in Chief of CNNIndonesia.com told about how media see a crisis.

Our honorable speakers for this 3rd Talk Series were Audrey Progastama Petriny, Group Head of Communications AirAsia, Justin Green, Chair – Elect Global Alliance for PR and Communications Management from PR Institute of Ireland, and Yoko Sari the Editor in Chief of CNNIndonesia.com. The event was opened by Mrs. Prita Kemal Gani the Director and Founder of LSPR Jakarta and President of ASEAN PR Network and was closed by H.E Kim Chang-Beom the Ambassador of South Korea to Indonesia.

Prita Kemal Gani Gives Plaque of Appreciation to Ambassador of South Korea, Kim Chang Beom

Through this seminar, the audience were able to differentiate and learn that these organizations are very creative in carrying out strategic crisis management activities, namely identifying the crisis, analysing the crisis, isolating the crisis, establishing a choice of strategy to deal with the crisis and implementing a control program. Thus, crises and uncertainties provide opportunities for organisations to rethink how they should contribute effectively to their environments.