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10Apr 2019

Plenty has been written about the power and popularity of podcasts. The number of people tuning in
continues to climb with 48 million Americans listening on a weekly basis.

However, those figures pale in comparison to the reach of your average AM/FM radio program. With 93
percent of the U.S. tuning in, radio is still one of the leading broadcast platforms for reach, topping both
television and smartphone usage.

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10Apr 2019

For almost a decade, the Chartered Institute of Public Relations’s annual State of the Profession report has explored the trends, issues and challenges facing public relations. It is the largest and most Statitically robust investigation of its kind. Continue reading

10Apr 2019

The ASEAN International Film Festival & Awards will take place this 2019. The world-class international film festival celebrates South-east Asian movies. In its fourth edition, AIFFA will be held on Thursday 25th, Friday 26th and Saturday 27th April 2019 in Kuching, Sarawak, Borneo, Malaysia.

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10Apr 2019

Let me share to you all the exciting month of April 2019. As ASEAN PR Network, will take you around Kuching Malaysia for two big events. APRN in collaboration with IPRM and Global Alliance will held the 2nd ASEAN PR Conference in Kuching Malaysia back to back with the 2nd ASEAN PR Excellence Awards on April 29, 2019. Don’t miss out this event in April. Join us and be part of this much-awaited event in Kuching Malaysia. The 2nd A will help to expand cooperation on issues and development of PR within the region. With PR professionals from around the globe gathering in one place, discussions on prospering and influencing the communication sector will be at its most powerful.

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04Feb 2019

 

by: Richard Etchison in: Crenshaw Communications PR Fish Bowlpublic relations

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. A poor spokesperson quote is a lost opportunity at best. How do you make something as ordinary as quotes from executives a real asset?

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Add to the story

The executive quote is a chance to add information — substance, details, color — to the story, not to repeat information found elsewhere in a press release or article. If a release announces a $30M Series B funding, the executive quote should not be about how “pleased we are with the investment,” even if that is true. Instead, it should describe plans to use the cash infusion, brag about milestones already hit, or articulate specific reasons for why the company merited it.

Use visual language

One thing that will make a quote stand out is visual imagery. If you plant an image in the reader’s mind, they are much more likely to remember it, and a journalist is more likely to use it. In an article where many industry figures are quoted, a visual one is also more likely to be used as the “pull-quote” — a key excerpt pulled from the piece as a highlight. A congressional hearing is a “political strip search.” VC pressure for startups to scale prematurely is like “driving a car that’s leaking gasoline.” A loss of transparency is a “black box.” Using such evocative language also adds dimension and color to an executive’s persona.

Be bold

Strong language works for those corporate leaders who are keen to embrace a higher public profile or be seen as a thought leader — and who can weather the attention that may follow if the comment is controversial. Quotes that convey bold predictions, unexpected opinions, or blunt honesty will often attract attention. When objecting to Indiana’s law to allow businesses to refuse service to gay or transgender people, Salesforce CEO Marc Benioff objected with public comments. But he didn’t just say, “We don’t agree with this legislation” or “It doesn’t reflect our values.” He called it “brutal,” “unfair” and “unjust” while pledging to reduce the Sales force presence in the state. The strong words put Benioff at the top of the list of business leaders who opposed the move in the media coverage that resulted.

Banish robo-quotes

Even if an executive isn’t trying to be a Benioff or Bezos, his comments don’t have to be boring or robotic. Press release quotes are often written in stilted, jargon-stuffed, or boilerplate language, the better to earn internal and legal department approval. Yet they’re far more effective and usable if they read as comments that a human being might actually utter. The ideal way to craft a natural-sounding quote is to discuss it with the executive on the phone and listen to or record his response. Unfortunately, PR staff don’t always have the opportunity to do that, so we rely on our skills and familiarity with the situation and the spokesperson in question.

Don’t go overboard

In press releases, it’s not necessary to quote business leaders more than twice at most, and one well-written quote is better. Sometimes we must include quotes from multiple people, as in the case of partnership releases involving two or more businesses, but too many executive quotes can be tedious and unwieldy. If remarks by executives multiple organizations must be included, consider a quote sheet and a press release addendum.

The perfect executive quote adds value to the story in a visual, conversational manner while simultaneously reinforcing the organization’s voice. We are storytellers. Let the quotes help tell the story. Quotes in press releases and as commentary are valuable opportunities to communicate with stakeholders in a fairly direct manner. Don’t waste them!

http://www.publicrelationstoday.com/?open-article-id=9630379&article-title=pr-tips-for-stellar-executive-quotes&blog-domain=crenshawcomm.com&blog-title=impressions—crenshaw-communications

04Feb 2019

Permanent Under-Secretary at the UK’s Foreign and Commonwealth Office, Sir Simon McDonald, and British Ambassadors from ASEAN Member States, visit the ASEAN Secretariat, 10 January 2019

Permanent Under-Secretary at the UK’s Foreign and Commonwealth Office, Sir Simon McDonald, and British Ambassadors from ASEAN Member States, visit the ASEAN Secretariat, 10 January 2019

Permanent Under-Secretary at the UK’s Foreign and Commonwealth Office, Sir Simon McDonald, and British Ambassadors from ASEAN Member States, met with H.E. Hoang Anh Tuan, Deputy Secretary-General of ASEAN for ASEAN Political-Security Community Department and H.E Aladdin D. Rillo, Deputy Secretary-General of ASEAN for ASEAN Economic Community Department, to discuss ASEAN-UK cooperation, 10 January 2019 at the ASEAN Secretariat.

https://asean.org/permanent-secretary-uks-foreign-commonwealth-office-sir-simon-mcdonald-british-ambassadors-asean-member-states-visit-asean-secretariat-10-january-2019/

04Feb 2019

The ASEAN International Film Festival & Awards 2019

The ASEAN International Film Festival & Awards is back in 2019. A world-class international film festival to celebrate South-east Asian movies. In its fourth edition, AIFFA will be held over Thursday 25th, Friday 26th and Saturday 27th April 2019 in Kuching, Sarawak, Borneo, Malaysia.

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From filmmakers to fans, AIFFA has movie magic and so much more for everyone. This iconic three day, fun-packed event offers visitors the best of ASEAN film screenings, star-gazing and a glitzy Red Carpet Gala Night.

Celebrities at previous AIFFA included Jackie Chan, Donnie Yen, Michelle Yeoh, Nora Aunor and many other film personalities who came to enjoy the events and the city.

Kuching is the perfect venue for a film festival as it is cultural and serene, picturesque and historic while its people are friendly and warm. Whether you are a local or a visitor, filmmaker or film fan or just want to soak up the atmosphere, mark your calendar for AIFFA 2019.

AIFFA is a celebration of our city’s love of the creative arts and is proud to showcase the best in cinematic experiences through this entertaining and inspiring event.

SEE YOU AT AIFFA2019!

source “http://www.aiffa2019.com/”

source: http://style.tribunnews.com/2017/05/07/selamat-masuk-4-nominasi-film-ziarah-bawa-pulang-2-penghargaan-aiffa-2017