The World Public Relations & Communication Awards is a global competition celebrating the most outstanding national and international public relations and communication management programmes and case studies.

It recognizes excellence in campaigns that demonstrate the highest levels of strategic planning, creativity and business results in the organization’s relationship with its stakeholders.

All projects and communication campaigns carried out, designed, initiated, disseminated and/or completed between 1st January 2021 and 31st December 2023 can compete for the World Public Relations & Communication Awards 2024 (even if the start of the communication action is before 1st January 2021).

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CATEGORIES

  1. Diversity & Inclusion Campaign: This award recognises a successful public relations campaign aimed to promote inclusivity and/or dismantle discrimination for racial, ethnic, religious, disability or sexual orientation and gender differences.
  2. Ethics, Integrity & Compliance Campaign: This award recognises a successful public relations campaign or project which approaches and delivers the work in an ethical and socially responsible way.
  3. ESG Campaign: This award recognises a successful public relations campaign that enhances an organization’s reputation and demonstrates a business approach to initiatives that positively impact society delivering environmental and social benefits to stakeholders.
  4. Corporate Reputation: This award recognises a successful public relations campaign or project with the focus in the area of intangible’s management that tries to achieve trust and recognition of their stakeholders.
  5. Trends and Communication Transformation: This award recognises a successful public relations and communication strategy that responds to the concerns of communities and initiates positive changes in business models and organisations.
  6. Education & Training Campaign: This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the education sector, as well as those that promote an education service, product or initiative in any sector.
  7. Consumer/Customer Relations Campaign: This award recognises a successful public relations campaign aimed to promote a product or service in any business sector.
  8. Media Relations and Influencers Campaign: This award recognises the successful use of media relations or influencers in a wider public relations context to achieve the business objectives.
  9. Best Internal Communication Campaign: This award recognises the successful engagement of internal stakeholders (employees, members, affiliated dealers and franchisees) through ongoing strategic relations and objectives.
  10. Public Service Relations Campaign: This award recognises a successful programme that advances the public understanding of societal issues, problems or concerns.
  11. Best Not-for-profit Campaign: This award recognises a successful programme of a not-for-profit organization that advances public understanding of societal issues, problems or concerns.
  12. Best Event: This award recognises a successful live/virtual/hybrid event organised in support of a public relations campaign for an internal or external audience.
  13. Best Audiovisual: This award recognises a successful communication vehicle for an internal or external audience, such as video, film, webinars, podcasts, images, sound, apps, powerpoint presentations, infographics or other interactive content.
  14. Best Digital and Social Media: This award recognises a successful communication vehicle that engages either with an internal or external audience through earned, owned and paid media, such as social media platforms, blogs or other digital tools.
  15. Best Publication: This award recognises a printed or digital publication aimed at either an organisation’s external audience or internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.
  16. Global Student of the Year: This award is open to undergraduate and postgraduate students currently studying public relations/strategic communication or have graduated since 2019. This category is designed to highlight excellence in achievement and advancement during their years of study, including the commitment to engage with and seek to shape the future of the industry beyond the classroom.
  17. Global Public Relations Rising Star of the Year: This award is open to young professionals (aged 40 and below) whose work in the public relations and communication industry has been highlighted as outstanding and promising by their senior peers.
  18. Global Public Relations Practitioner of the Year: This award is open to professionals with at least 20 years of experience demonstrating an outstanding work in the public relations and communication industry, proven to push the profession forward.
  19. Global Public Relations Association of the Year: This award is open to associations with an outstanding work in the public relations and communication industry, proven to push the profession forward.
  20. Global Public Relations Training and/or Research Organisation of the Year: This award is open to Training & Research organisations with outstanding work in the public relations and communication industry, proven to push the profession forward.
  21. Global Public Relations Academic or Educational Institution of the Year: This award is open to Academic Institutions with an outstanding work in the public relations and communication industry, proven to push the profession forward.

WHAT TO INCLUDE

Your entry must be no longer than 10 pages (single space, font size 12) and cover the criteria outlined for the category you’re entering. Please review the criteria carefully when deciding on which category to enter.

Entries must be submitted on the World Public Relations & Communication Awards online entry platform. Once you’ve selected the category you wish to enter, the text boxes relating to that category will appear.

You will need to upload the following items to complete your entry:

  • Title of the entry: Make sure your campaign title uses the correct font case (Title Case, Sentence case, etc.). Should you be shortlisted, the title on your submitted campaign will be the one to appear on the certificate.
  • Summary: 1,000-word text-only describing the program/submission.
  • One PDF file (no more than 10 pages with a maximum size of 10MB) of any detailed supporting materials referenced in the research; analysis, planning including publics, measurable objectives, strategy, tactics communication, execution, production; and evaluation and measurement sections of the 1,000-word summary.
  • Name of the client organization if the entry is submitted by an outside agency or the name of the outside agency if the entry is submitted by a client organization.
  • One high-res entry image, minimum size is 1MB and maximum is 5MB in JPEG format:
  • One high-res company logo, maximum size is 1MB in PNG format
  • One project logo (optional), maximum size is 1MB in PNG format
  • One video, maximum size is 30MB in MP4 format, between 45 and 90 seconds
  • Link to the video in high-res. Make sure to use permanent download platforms so that the links don’t expire
  • Extra supporting material – images, press clippings, videos links – is optional and should be uploaded as one PDF document no more than 10MB

KEY DATES

  • Entry deadline: 28th June 2024
  • Shortlist Announced: September 2024
  • Awards Ceremony: Between 19 to 22November 2024, in Bali, Indonesia during WPRF 2024

 

Source: WORLD PUBLIC RELATIONS & COMMUNICATION AWARDS 2024