When it comes to digital PR, the digital element shouldn’t be secondary. It doesn’t need to be reserved for promoting your content, but can, and should, be the starting point. Continue reading
Ms Chong Ee Rong, Group Managing Director, Ogilvy Singapore introduced Mr Tsun-yan Hsieh, Founder, LinHart Group to the audience with a list of never-ending accolades. Tsun-yan humbly addressed the audience and shared that he has never used a same opening address at talks. Tsun-yan went on to talk about his experiences in McKinsey and related to how he learned to influence stakeholders without authority. He explained the difference between manipulation and influence. “Manipulation” is when one influences you to his/her own selfish gain at your expense. This truly struck the audience.