Greetings from Prita Kemal Gani, MBA, MCIPR, APR

Screen-Shot-2014-10-22-at-5.07.26-PMThe implementation of ASEAN Economic Community (AEC) 2015 is already insight. Echo sounding of the markets in recent years has made business people think and work hard in dealing with this, so as not to lose out to the competition. In AEC 2015, there are nine pillars which exist in the mutual recognition agreement (MRA) and so far the PR profession has not yet been included. However, this does not mean the PR world is sleeping.
  1. About APRN

    Facing the challenges ahead of the ASEAN Community 2015, Mrs. Prita Kemal Gani, MBA, MCIPR, APR, Founder & Director of LSPR-Jakarta who is also the chairperson of Perhumas (Public Relations Association of Indonesia), has taken the initiative to make LSPR – Jakarta as the centre for ASEAN Public Relations

  2. Vision, Mission and Value

    To be the highest holder of PR professional standards in ASEAN or its PR central.

  3. Activities

    To set guidelines for standard competency and knowledge on Public Relations To create a universal code of conduct in PR practice To standardize the practice as a pool of talents

Constitutions & By Laws

ARTICLE

04Feb 2019

 

by: Richard Etchison in: Crenshaw Communications PR Fish Bowlpublic relations

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. A poor spokesperson quote is a lost opportunity at best. How do you make something as ordinary as quotes from executives a real asset?

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Add to the story

The executive quote is a chance to add information — substance, details, color — to the story, not to repeat information found elsewhere in a press release or article. If a release announces a $30M Series B funding, the executive quote should not be about how “pleased we are with the investment,” even if that is true. Instead, it should describe plans to use the cash infusion, brag about milestones already hit, or articulate specific reasons for why the company merited it.

Use visual language

One thing that will make a quote stand out is visual imagery. If you plant an image in the reader’s mind, they are much more likely to remember it, and a journalist is more likely to use it. In an article where many industry figures are quoted, a visual one is also more likely to be used as the “pull-quote” — a key excerpt pulled from the piece as a highlight. A congressional hearing is a “political strip search.” VC pressure for startups to scale prematurely is like “driving a car that’s leaking gasoline.” A loss of transparency is a “black box.” Using such evocative language also adds dimension and color to an executive’s persona.

Be bold

Strong language works for those corporate leaders who are keen to embrace a higher public profile or be seen as a thought leader — and who can weather the attention that may follow if the comment is controversial. Quotes that convey bold predictions, unexpected opinions, or blunt honesty will often attract attention. When objecting to Indiana’s law to allow businesses to refuse service to gay or transgender people, Salesforce CEO Marc Benioff objected with public comments. But he didn’t just say, “We don’t agree with this legislation” or “It doesn’t reflect our values.” He called it “brutal,” “unfair” and “unjust” while pledging to reduce the Sales force presence in the state. The strong words put Benioff at the top of the list of business leaders who opposed the move in the media coverage that resulted.

Banish robo-quotes

Even if an executive isn’t trying to be a Benioff or Bezos, his comments don’t have to be boring or robotic. Press release quotes are often written in stilted, jargon-stuffed, or boilerplate language, the better to earn internal and legal department approval. Yet they’re far more effective and usable if they read as comments that a human being might actually utter. The ideal way to craft a natural-sounding quote is to discuss it with the executive on the phone and listen to or record his response. Unfortunately, PR staff don’t always have the opportunity to do that, so we rely on our skills and familiarity with the situation and the spokesperson in question.

Don’t go overboard

In press releases, it’s not necessary to quote business leaders more than twice at most, and one well-written quote is better. Sometimes we must include quotes from multiple people, as in the case of partnership releases involving two or more businesses, but too many executive quotes can be tedious and unwieldy. If remarks by executives multiple organizations must be included, consider a quote sheet and a press release addendum.

The perfect executive quote adds value to the story in a visual, conversational manner while simultaneously reinforcing the organization’s voice. We are storytellers. Let the quotes help tell the story. Quotes in press releases and as commentary are valuable opportunities to communicate with stakeholders in a fairly direct manner. Don’t waste them!

http://www.publicrelationstoday.com/?open-article-id=9630379&article-title=pr-tips-for-stellar-executive-quotes&blog-domain=crenshawcomm.com&blog-title=impressions—crenshaw-communications

04Feb 2019

Permanent Under-Secretary at the UK’s Foreign and Commonwealth Office, Sir Simon McDonald, and British Ambassadors from ASEAN Member States, visit the ASEAN Secretariat, 10 January 2019

Permanent Under-Secretary at the UK’s Foreign and Commonwealth Office, Sir Simon McDonald, and British Ambassadors from ASEAN Member States, visit the ASEAN Secretariat, 10 January 2019

Permanent Under-Secretary at the UK’s Foreign and Commonwealth Office, Sir Simon McDonald, and British Ambassadors from ASEAN Member States, met with H.E. Hoang Anh Tuan, Deputy Secretary-General of ASEAN for ASEAN Political-Security Community Department and H.E Aladdin D. Rillo, Deputy Secretary-General of ASEAN for ASEAN Economic Community Department, to discuss ASEAN-UK cooperation, 10 January 2019 at the ASEAN Secretariat.

https://asean.org/permanent-secretary-uks-foreign-commonwealth-office-sir-simon-mcdonald-british-ambassadors-asean-member-states-visit-asean-secretariat-10-january-2019/

04Feb 2019

The ASEAN International Film Festival & Awards 2019

The ASEAN International Film Festival & Awards is back in 2019. A world-class international film festival to celebrate South-east Asian movies. In its fourth edition, AIFFA will be held over Thursday 25th, Friday 26th and Saturday 27th April 2019 in Kuching, Sarawak, Borneo, Malaysia.

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From filmmakers to fans, AIFFA has movie magic and so much more for everyone. This iconic three day, fun-packed event offers visitors the best of ASEAN film screenings, star-gazing and a glitzy Red Carpet Gala Night.

Celebrities at previous AIFFA included Jackie Chan, Donnie Yen, Michelle Yeoh, Nora Aunor and many other film personalities who came to enjoy the events and the city.

Kuching is the perfect venue for a film festival as it is cultural and serene, picturesque and historic while its people are friendly and warm. Whether you are a local or a visitor, filmmaker or film fan or just want to soak up the atmosphere, mark your calendar for AIFFA 2019.

AIFFA is a celebration of our city’s love of the creative arts and is proud to showcase the best in cinematic experiences through this entertaining and inspiring event.

SEE YOU AT AIFFA2019!

source “http://www.aiffa2019.com/”

source: http://style.tribunnews.com/2017/05/07/selamat-masuk-4-nominasi-film-ziarah-bawa-pulang-2-penghargaan-aiffa-2017

04Feb 2019

Institute PR Singapore PRISM Award 2019

The IPRS PRISM Awards (Public Relations In the Service of Mankind) was created by IPRS in 1987 to encourage, recognise and reward organisations and individuals for excellence in public relations and communications, and outstanding contributions and achievements to raise the level of PR professionalism in Singapore.

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The highlight in the PR industry calendar, the prestigious IPRS PRISM Awards have been given to some 160 PR Agencies, MNCs, Government Ministries, Statutory Boards, public-listed companies, private firms and non-profit organizations for their creativity, originality and overall best application of public relations and communications practices across all sectors.

Keep a lookout for the next PRISM Awards in 2019.

https://www.iprs.org.sg/prism-awards/

IPRS PRISM AWARDS 2017

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