Jakarta, 16 January 2025 – The IABC Indonesia Conference 2024 explored trends and strategic directions in communication in Indonesia. The ever-evolving dynamics of the business world and emerging trends require strategies to build trust, establish credibility, and make a meaningful impact while aligning company actions with social values.
The conference, themed “Trends 2025: Purposeful Impact,” brought together PR practitioners, communication professionals, and business leaders to share insights and communication strategies to build trust, transparency, and credibility in public interactions.
As a Knowledge Partner, ASEAN PR Network, represented directly by its President, Dr. (H.C) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, shared insights on how she leads her institution with principles of integrity and ethics while prioritizing authenticity during the panel session titled, “Trust in Transparency & Ethics: Authenticity Matters.”
Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, President of ASEAN Public Relations Network (APRN)
Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, President of ASEAN Public Relations Network, as well as Founder and CEO of LSPR Institute of Communication & Business, emphasized that building a strong reputation requires a deep understanding of the values upheld by the organization. Similarly, the London School of Public Relations (LSPR) prioritizes the roles of its CEO, management, staff, graduates, alumni, and students. LSPR focuses on principles, values, quality, facilities, services, and innovation. The institution advocates for Sustainable Development Goals, specifically SDG 3 (Good Health and Well-being), SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 10 (Reduced Inequalities), SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), and SDG 17 (Partnerships for the Goals).
Elvera N. Makki, President of IABC Indonesia, stated, “We have identified the communication trend for 2025, which is Purposeful Impact. Impact-driven communication goes beyond just delivering information. Every communication professional must build trust, inspire action, and create sustainable relationships with stakeholders. Technology plays a crucial role in 2025 in how we communicate and innovate, and this is where technological advancements and digital literacy are at the forefront for us at IABC. As communicators, our role is to convey clear and relevant objectives that align with the organization’s and its stakeholders’ values. With inclusive, transparent, and empathetic communication strategies, we can ensure that every message resonates and drives meaningful change toward a shared vision.”
Elvera N. Makki, President of IABC Indonesia, welcomed the participants and explained about PR Trends 2025: Purposeful Impact. With this trend, IABC Indonesia wants PR professionals to strengthen their strategic position in the institutions where they work to create a meaningful impact on their target audience and stakeholders.
The IABC Indonesia Conference featured three keynote speakers and three-panel sessions with credible speakers, including international PR experts, offering new insights and networking opportunities with added international value for participants.
In addition to organizing the conference, IABC Indonesia hosts the IABC Indonesia Awards – Awarding Night, inviting various companies to compete for the Impactful Communication Awards and Impactful Public Relations Awards. This event is specifically dedicated to supporting the growth of Indonesia’s communication and public relations industry while recognizing the success, hard work, and outstanding performance of corporate and institutional public relations (PR) across the nation.
The International Association of Business Communicators (IABC) – Indonesia Chapter is a non-profit organization for communication professionals, including Public Relations, Corporate Affairs, Business Communicators, Corporate Social Responsibility/Sustainability, and Government Relations. It aims to unite global professional disciplines and share innovative best practices through experience, networking, and education. IABC, headquartered in Chicago, Illinois, USA, has been established for over half a century. As the largest community worldwide in PR and communication, IABC membership spans over 40 countries, including Indonesia, with more than 5,000 members. For more information, visit iabc.com, iabcapac.com, and iabcindonesia.com.
