Prita Kemal Gani on behalf of The London School of Public Relations – Jakarta (LSPR), and ASEAN Public Relations Network (ASEAN PRN) attended The World Public Relations Forum (WPRF) 2018 in Oslo, Norway, to share her knowledge and to give a perspective voice of Public Relations (PR) for the world.

ASEAN Community is one of the leading associations contributing to PR in the Asian region, in which ASEAN PRN is one of the chains that helps to build the trustful foundation among ten country-members. Every year universities prepare a new generation of qualified communication practitioners with skills and quality knowledge. For sure there is a long way to go to achieve goals, but mutual understanding and collaboration would bring bigger results not only for countries in ASEAN Community but also for the world.

Prita Kemal Gani, the President of ASEAN PRN, the founder of one of the leading universities in Indonesia – LSPR – Jakarta, MBA, and a progressive edu-preneur presented “Building Quality Public Relations to Bridge Inequality” at 2018 WPRF – Oslo. Indonesia is only glimpsed at in terms of territory and population, these have a very big influence on education quality and equity. But, education is the key to empower young people and harvest their full potentials, therefore, will contribute to the country’s development to achieve economic goals.

Ibu Prita Kemal Gani with the WPRF 2018, student volunteers as part of the committee ushers

One of the biggest contributors to PR development in the Asian region is LSPR – Jakarta which provides a premium PR education for all. The success of this is based not only on the theoretical methods of teaching but also on dramatology, hybrid online & offline learning, and internship.

The main message Prita Kemal Gani addressed to the world at 2018 WPRF – Oslo was the issue of “The Truth, Profit, and Intelligence”. She raised the question of quality education that must be based and focused on the development of the country and, therefore, education should bridge the inequality problem not only in Indonesia but in the world. Doing so, the government must implement relevant policies helpful for the younger generation.

From this point, it was questioned how to create and achieve the twenty-first century’s business model to get profits. According to Prita Kemal Gani, the answer is – Trust, Profit, and Intelligence. Our human qualities are the most important things that cannot be replaced by machines. For this reason, PR is upbringing, connecting people around the world.

With the 3 Speakers during the Business Programme at the WPRF. From left to Right; Ahmith Prabu from India, Prita Kemal Gani from Indonesia and Mr. Marcelo Behar from Brazil.

In conclusion, Prita Kemal Gani highlighted that PR and education are very significant for the current borderless world. And human qualities are the main priorities that are made up of family upbringing for values and culture, education for knowledge, skills, ethics & norms. All these factors are the answers for a successful future for Trust, Profit, and Intelligence of the world generation.