Jakarta, 23rd December 2020: ASEAN Public Relations Network (APRN) in collaboration with the LSPR Research Center has organized a soft launching of the “Global Capability Framework for Public Relations and Communication Management Profession” from Indonesian perspective. The soft launching was held on Wednesday, 23rd December 2020 at 15.00-16.30 WIB through Zoom platform. This soft launching aimed to discuss the results of research on the global capability framework for public relations and communication management profession from Indonesian perspective so that in the future this research can become a reference in learning and implementing public relations capabilities, especially in conducting research, PR plan & strategy in the future.

The event began with a keynote from Mrs. Prita Kemal Gani, MBA, MCIPR, APR as CEO of LSPR Communication & Business Institute and President of ASEAN PR Network. Then the Opening Remarks from Prof. Anne as Research Director, Global Capabilities Project University of Huddersfield, UK. After the remarks were delivered, this event entered into a discussion of the research results represented by Mr. Rendro Dhani, PhD as Head of Research Centre and Lecturer at LSPR Communication & Business Institute and Mrs. Yuliana R. Prasetyawati, M.M as Head of Undergraduate Programme in Management at LSPR Communication & Business Institute as the speakers and moderated by Mrs. Sophia Bernadette, S.E, M.I.Kom as Director of Training & Development of APRN and Lecturer at LSPR Communication & Business Institute.

Entering the core of this event, Mr. Rendro and Mrs. Yuliana explained in detail the project overview, data collection technique, to the results and important points of the research that had been carried out.

“… The timeline of the research is almost 2 years. This is quite a long study because we want to give the best results. From July 2019 to October 2020, ” said Mrs. Yuliana.

At the end of the soft launching, the speakers said that with the completion of the results of this research, Indonesia had succeeded in becoming the first of five other countries that had completed research on the global capabilities framework. “With pride, our research team announced the ten capabilities and sub-capabilities of Public Relations in Indonesia”.