Every year the Global Alliance for Public Relations and Communication Management organizes the Association Leader´s Workshop, a free event for member associations where developments and common strategic issues for GA members are explored. At the workshop, the world’s public relations and communication management associations gathered to share and discuss best practices around association sustainability and development, such as membership recruitment and retention, member and volunteer engagement and financial sustainability. And for this year 2018, it took place in Oslo, last April 20, 2018. The theme for this year was the new communicator’s role. And it was attended by Global Alliance Board Members from across the globe. One of the speaker was Mr. Anthony D’Angelo APR Fellow PRSA 2018 Chair PRSA. He defines “Association, as a group of people who voluntarily come together to solve common problems, meet common deeds and accomplish common goals.”