In conjunction with the ASEAN International Film Festival – The ASEAN PR NETWORK (APRN) in collaboration with WORLD COMMUNICATIONS MALAYSIA (World Comm) and INSTITUTE PUBLIC RELATIONS MALAYSIA (IPRM) today announced the winners of the 3rd ASEAN PUBLIC RELATIONS EXCELLENCE AWARD. This PR Excellence Award is to benchmark the industry and practice standards as a distinctive badge to RECOGNIZE and CELEBRATE achievements in Public Relations practice.

The award ceremony was started with a welcome remarks by Mr. Jaffri Amin Osman as Vice President of Institute PR Malaysia (IPRM) followed by an opening remarks by Mrs. Prita Kemal Gani MBA, MCIPR, APR – President of ASEAN PR Network (APRN) and a special greetings by H.E Tran Duc Binh Deputy Secretary-General of ASEAN for Community and Corporate Affairs.


This awarding was held to celebrate the Best of the Best PR peers across the ASEAN regions. Entries was submitted by associations / institutions from different countries in the ASEAN region who had won an award in their own respective country. For this 3rd ASEAN PR Excellence Awards, there are 10 BEST awards in the following categories: PR Programme, PR Practitioner, PR Agencies, PR Campaign, Crisis Management, Media Company Supporting PR and Communication Industry, Government PR, Use of Social Media, Use of Virtual Platform and Covid-19 Related Response.

This year, the ASEAN PR Excellence Awards also given away the Lifetime Achievement Award to honour and appreciate a lifetime of hard work to Dato’ Sri Haji Ibrahim Abdul Rahman for his dedication in the PR practice.

According to Mrs. Prita Kemal Gani, “APRN PR Excellence Awards as one of the most prestigious and anticipated events in the PR industry, the Awards Presentation Ceremony recognises outstanding achievements and high standards of public relations professionals, agencies and companies in the industry all around the ASEAN region”.