Imagine getting a virtual tour of a blackened lung as part of a smoking cessation campaign, being able to test cutting-edge equipment located on the other side of the world or having a politician campaign in your living room.
With technology set to shake up the communications landscape, it’s imperative that communicators open their eyes to its potential.
Immersive technology, the brawn behind virtual and augmented reality (VR/AR) is already working for private sector marketing professionals, and it won’t be long for its popularity begins to spread.
Comms teams across the board are facing challenging times.
In today’s world of 24/7 connectivity, the struggle for cut-through is real.