Greetings from Prita Kemal Gani, MBA, MCIPR, APR

Screen-Shot-2014-10-22-at-5.07.26-PMThe implementation of ASEAN Economic Community (AEC) 2015 is already insight. Echo sounding of the markets in recent years has made business people think and work hard in dealing with this, so as not to lose out to the competition. In AEC 2015, there are nine pillars which exist in the mutual recognition agreement (MRA) and so far the PR profession has not yet been included. However, this does not mean the PR world is sleeping.
  1. About APRN

    Facing the challenges ahead of the ASEAN Community 2015, Mrs. Prita Kemal Gani, MBA, MCIPR, APR, Founder & Director of LSPR-Jakarta who is also the chairperson of Perhumas (Public Relations Association of Indonesia), has taken the initiative to make LSPR – Jakarta as the centre for ASEAN Public Relations

  2. Vision, Mission and Value

    To be the highest holder of PR professional standards in ASEAN or its PR central.

  3. Activities

    To set guidelines for standard competency and knowledge on Public Relations To create a universal code of conduct in PR practice To standardize the practice as a pool of talents

Constitutions & By Laws


05Dec 2018

VR could help public sector comms folk cut through audience scepticism, argues Amanda Kamin

Imagine getting a virtual tour of a blackened lung as part of a smoking cessation campaign, being able to test cutting-edge equipment located on the other side of the world or having a politician campaign in your living room.

With technology set to shake up the communications landscape, it’s imperative that communicators open their eyes to its potential.

Immersive technology, the brawn behind virtual and augmented reality (VR/AR) is already working for private sector marketing professionals, and it won’t be long for its popularity begins to spread.

Comms teams across the board are facing challenging times.

In today’s world of 24/7 connectivity, the struggle for cut-through is real.

Continue reading

05Dec 2018

The tech sector is the largest and the fastest growing industry in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.

In terms of PR and branding, we have benefited greatly from the wide reach of the web, from both a productivity and a marketing perspective. However, technology is forever changing, and at an extremely fast pace. Trying to keep up with new apps and the latest tech trends isn’t easy.

Familiarising ourselves with the terminology used in the tech industry is a great way to appreciate and understand technology better. This holds true even more for PR professionals whose role increasing rely on social media, big data and digital marketing.

Continue reading

05Dec 2018

Jakarta, November 15 2018 – The Indonesian Public Relations Association (PERHUMAS) held a press conference about the National Public Relations Convention 2018 at Plaza Kuningan, Jakarta.

This year’s grand convention with the theme “Public Relations 4.0 Indonesian Nationality & Reputation Challenge” will be held on 10-11 December 2018 at the XXI Ballroom in Jakarta and will be attend by various parties ranging from students, practitioners, academics to national figures.

In his remarks, Chairperson of the committee of National Public Relations Convention 2018, Mr. Benny S. Butarbutar said that the National Public Relations Convention 2018 is an appropriate moment for all PR Public Relations Practitioners 4.0 to be more vigilant and careful in facing the challenges of digital world progress in Indonesia

Continue reading

05Dec 2018

Jakarta-Sunday, 4th November 2018. The Indonesian Public Relations Association (PERHUMAS) held a discussion towards the National Public Relations Convention 2018 entitled “Preparing Public Relations 4.0”. located at PERON Skycafe Jakarta. The event was attended by various group ranging from academics, students to practitioners.

Present as speakers were Mr. Hery Kurniawan as Vice President Internal Communications Event Management and Sponsorship Bank CIMB Niaga and also Treasurer General of BPP PERHUMAS, Ms. Evi Andarini as Corporate Communications Manager of Bukalapak and Ms. Busyra Oryza as Public Relations Manager of Traveloka

In this discussion, the speakers conveyed “How the best practice business transformation in the Industrial era 4.0”. The discussion which is a series of the National Public Relations Convention 2018 to aims for provide a perspective to Public Relations practitioners in facing global competition and Industrial transformation.

Continue reading