Yogyakarta, Tuesday November 21st 2017 Faculty of Communication – University of ‘Aisyiyah (UNISA) hold a public lecture with the theme of “ Effective Communication in Facing The Millenials: Digital Public Relations Perspective” at room B.209 of University of ‘Aisyiyah Yogyakarta. Ms. Rizka Septiana S.Sos., M.Si., IAPR Deputy Head of Media Relations, Corporate Reputation Department LSPR Jakarta and one of the Executive Board of ASEAN PR Network was invited to become the speaker of the said event.

This event was attended by 140 representative graduates’ students from various universities in Yogyakarta such as University of ‘Aisyiyah (UNISA), University of Ahmad Dahlan (UAD), University Islam Indonesia (UII), University of Mercu Buana Yogyakarta (UMBY), University Negeri Yogyakarta (UNY), and University of Gadjah Mada (UGM).

The representatives of Perhumas Muda ( Indonesia PR Youth Association ) was also there to join the discussion regarding the challenges for every future PR practitioners and academicians  in the Faculty of Communication in facing the culture trend of the communication world. Since the development of technology affected the use of social media in reaching out to the stakeholders or institutions, this development will create its own challenges that every PR of each companies or organizations has to face. One thing that is dominant from this e-PR is the use of language that most likely will have a switched of meaning. Everything is instant yet it has to be fast, effective, and has a big impact.