Philippines, 23-24 February 2022: The PR Congress is the largest congregation of public relations practitioners across industries in the public sector, civil society and students in the country. This annual conference is spearheaded and organized by the Public Relations Society of the Philippines (PRSP).
This year, PRSP successfully held its annual conference – The 28th National PR Congress with the theme of “Alter the Future”. This theme was about embracing this challenge of transforming our mindset as storytellers so we can be the observer, chronicler, critic and reflection this changing world needs. It was about questioning how we contribute to improving the present to ensure a much brighter future not just for our industry but society as well.
Eleven top-notch speakers were invited to present an in-depth discussion of key industry trends and the modern-day PR and communication professional. To revisit your narrative to see if it fosters hope and unity instead of division, critical thinking instead of blind belief, integrity and professionalism instead of deceit. It challenges you to reexamine your storytelling to inspire and move others for the better and in so doing alter the course of the future.
As Mr. Norman Agatep, the Former President of PR Society of the Philippines said in his opening speech, “We urge you to pursue the dialogue and bring the learning back to your respective boards. Discuss new insights in your zoom meetings, infusing new ideas in your next PR programs, within some fresh plot twist into the stories you are yet to tell. Evolve in this evolving works and champion that challenges”.