29th April, Kuching, Sarawak Malaysia – The ASEAN PUBLIC RELATIONS NETWORK (APRN) in collaboration with GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATIONS MANAGEMENT and INSTITUTE PUBLIC RELATIONS MALAYSIA (IPRM) holds The 2nd ASEAN International PR Conference in Kuching, Sarawak Malaysia.
The conference was opened by the Conference Director Mr. Jaffri Amin Osman – Vice President of Institute of PR Malaysia and Mrs. Prita Kemal Gani – President of ASEAN PR Network. An international 9 line-up, of key industry leaders which included speakers from Australia, Spain, New Zealand and Vietnam, presented the latest updates pertaining to issues that have an impact on the profession. Topics included PR for Government, Creative Communications During Crisis and Digital Transformation Strategy in PR Industry. It was attended by more than 150 key government and PR industry professionals from ASEAN and beyond.
The International PR conference highlights landmark issues in Public Relations particularly on how PR Professionals engage with the international world. The forum’s theme “Communication, Attention, Tactics” comes from the philosophy of a cat that has nine lives and signifies the unique cultural heritage of Kuching a bustling city situated along the Sarawak River.