Greetings from Prita Kemal Gani, MBA, MCIPR, APR

Screen-Shot-2014-10-22-at-5.07.26-PMThe implementation of ASEAN Economic Community (AEC) 2015 is already insight. Echo sounding of the markets in recent years has made business people think and work hard in dealing with this, so as not to lose out to the competition. In AEC 2015, there are nine pillars which exist in the mutual recognition agreement (MRA) and so far the PR profession has not yet been included. However, this does not mean the PR world is sleeping.
  1. About APRN

    Facing the challenges ahead of the ASEAN Community 2015, Mrs. Prita Kemal Gani, MBA, MCIPR, APR, Founder & Director of LSPR-Jakarta who is also the chairperson of Perhumas (Public Relations Association of Indonesia), has taken the initiative to make LSPR – Jakarta as the centre for ASEAN Public Relations

  2. Vision, Mission and Value

    To be the highest holder of PR professional standards in ASEAN or its PR central.

  3. Activities

    To set guidelines for standard competency and knowledge on Public Relations To create a universal code of conduct in PR practice To standardize the practice as a pool of talents

Constitutions & By Laws


31Jul 2015

Social media has come a long way from the days of Friendster and Myspace. With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, it has become as much a professional staple as a personal one.

So, how is it possible that so many businesses (especially small or online-based businesses) are failing to utilize social media for PR? After all, it can only be vastly improved by the use of direct engagement with both customers and the press — and social media is perfect for both.

Here are a few tips to get you started. Continue reading

31Jul 2015

Even for the most successful brands on social media, simply posting along branded lines can make an account feel stale after a while. No matter how witty, funny or engaging the posts can be, sometimes you just need a change of pace. One way to do this is by orchestrating a takeover of an account. Such a change in voice and personality has the potential to reinvigorate fans and bystanders alike. Continue reading

31Jul 2015

Having friends in high places can help you out of sticky situations, but having connections in the newsroom can get you or your client in print.

Media relations can be hard work, but PR pros who spend time networking and cultivating relationships with journalists can increase their chances of a successful pitch. In turn, more successful pitches mean expanded reach and a boost to other PR efforts.

Not all networking tactics are equal, however. There’s a right way—and a wrong way—to make an impression on a reporter. Continue reading

31Jul 2015

As a communicator, you have to translate boring and complicated information into an easy-to-understand message.
Nothing brings a complicated idea to life better than visuals, infographics and video.
Learn how to make visuals work for you. Come to our Visual Communications and Infographics Summit in Chicago, August 6-7.
During these two days of presentations, you’ll hear from experts at:
Weber Shandwick
Cleveland Clinic
McDonald’s USA
Blue Cross Blue Shield of Michigan
and more.
If you’ve ever had to communicate a complicated idea internally or to the public, you will benefit from the Visual Communications and Infographics Summit.
Learn how to:
• Find free and low-cost tools to create images on any budget
• Tell stories that are best for visual platforms
• Create a content signage strategy
• Use social media and other online channels to broaden your reach
• Legal copyright issues and how to stay compliant