Social media has come a long way from the days of Friendster and Myspace. With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, it has become as much a professional staple as a personal one.
So, how is it possible that so many businesses (especially small or online-based businesses) are failing to utilize social media for PR? After all, it can only be vastly improved by the use of direct engagement with both customers and the press — and social media is perfect for both.
Here are a few tips to get you started. Continue reading