Having friends in high places can help you out of sticky situations, but having connections in the newsroom can get you or your client in print.
Media relations can be hard work, but PR pros who spend time networking and cultivating relationships with journalists can increase their chances of a successful pitch. In turn, more successful pitches mean expanded reach and a boost to other PR efforts.
Not all networking tactics are equal, however. There’s a right way—and a wrong way—to make an impression on a reporter. Continue reading