A Global Capabilities for Public Relations Workshop was held at Ibis Hotel Bandung Trans Studio on 12 March 2019. It focused on furthering education about Strategic Communication and Global Capabilities for Public Relations in a 4.0 industry and 5.0 societies.
The workshop was led by international communication specialists and practitioners, Prita Kemal Gani, MBA MCIPR, APR President of ASEAN PR Network, Prof. Anne Gregory (Professor of corporate communications, Hunddersfield Business School, United Kingdom, and Catherine Arrow (Public Relations Institute of New Zealand (PRINZ).
The workshop helped equip Public Relations Practitioners and Academics in the field with competence, capability and knowledge as well as the global Public Relations trends. Important questions were answered such as: What are the current Public Relations Strategies? And What Public Relations skills are needed to thrive in the communication industry?