Last 27 – 29 November 2015, The London School of Public Relations Jakarta represented by Ms.Siska Indah Pratiwi following the Asean University Conference on Public Relations and Communication Seminar at the Universiti Utara Malaysia, Kedah And Holiday VillaAlorSetar, Kedah, Malaysia. She is not only present as a participant, but also the opportunity to present a paper entitled “Malaysia Airlines System’s Crisis Communication Startegy Based On Media Content Analysis: Case Study on The Disappearance of MH370 Aircraft”. There are 100 other speakers from other ASEAN countries especially from Malaysia, Thailand, Indonesia and Philippines. There are also 10 main speakers that talked about different topics. Noted that there are 6 countries attending the event, not only academics but also some practitioners attended the event held for the first time by Universiti Utara Malaysia the Asean University Conference on Public Relations and Communication. “I gain a lot of knowledge through this event and majority of us enjoy the event. The content of this seminar is very interesting to follow because they have been exposed about the Public Relations and Communication from various viewpoints.” Said Siska.