Proving Value of Communication Through Effective Evaluation

The IPRS-RMIT Forum 2016 was held in Singapore at Hotel Vagabond on the 5th of April, 2016. The forum consisted information on Communication integration and the convergence of today’s smartphone features and various social media platforms. The speakers include Professor Anne Gregory, Professor of Corporate Communication University of Huddersfield. She is one of the world’s thought leaders in Communication. She is also a visiting Professor at various universities worldwide, including RMIT University.

In the panel discussion, the moderator was Professor Gregor Halff, Professor of Corporate Communication Singapore Management University (SMU). Professor Gregor is the Chair of Global Alliance for Public Relations and Communication Management and Visiting Faculty at the European School of Management and Technology (ESMT). The first panelist was Ms. Christina Cheang, Chairman of Weber Shandwick Singapore, who provides senior strategic counsel, develops new business opportunities and fosters talent and growth within Weber Shandwick’s Singapore team. The second panelist was Mr. Tristan Torres, General Manager of Deliveroo Singapore. Deliveroo is a leading on-demand premium food delivery service that helps bring meals from a wide selection of high-quality chain restaurants rights customers’ home or offices.

The board members of APRN also attended this forum including Mrs. Prita Kemal Gani, the President of APRN and participated in the discussion.