VietnamPostsen, VIETNAM: Vietnam Public Relations Network (VNPR), officially launched the 2nd season of Vietnam Public Relations Network Awards.
Media units, businesses, teams and individuals will compete in 3 main categories: Excellent Public Relations & Communication Campaign (8 awards), Excellent team and individual (3 awards), Rising Stars (1 prize).
The non-competitive categories include: Outstanding Public Relations and Communication Campaign 2023 and Lifetime Dedication Award 2023 will be selected from the nominations of the Jury.
It is expected that the VNPR Awards 2023 will bring together veteran PR experts and advisors at home and abroad, with a set of standards equivalent to major global awards to select the most deserving winners.
The winning units and individuals will have the opportunity to participate in the respective categories of the 4th Southeast Asia Excellence Public Relations Awards, submitted by VNPR itself. The awarding event, organized by the APRN Southeast Asia Public Relations Network, is a meeting point for experts and major media units in the region to exchange experiences and look back on the outstanding achievements of the region once every two years.
The Rising Stars Award will be awarded to Vietnamese student teams behind communication campaigns and social projects that achieved impressive results in 2022.
This will be a place where young people not only show teamwork, join hands to bring practical values right from the time they sit at school, but also receive worthy recognition from the generation of professionals. This year, the Campaign category has added 5 new awards in Branding, Social Media, Celebrity, Technology and Travel.
“Public relations has become an integral part of integrated campaigns, especially when social media and celebrity influence take over,” said Nguyen Khoa My, VNPR’s chairman. “So we also offer awards that touch on other aspects of communication-marketing, in line with current technological and social trends.”
Participating businesses and media units will also have the opportunity to connect with potential partners, update new trends in the industry and work together towards common good goals, creating value for society and contribute to the economy.
Mr. Nguyen Khoa My said: “Through the VNPR Awards 2023, we will continue to inspire and encourage professionals to go further and approach international standards. Hopefully we will see new achievements. New outstanding factors, especially young talents, shine, and at the same time
spread the quintessence of Vietnamese culture through campaigns.