NEW YORK, August 15, 2019 – PRSA, the nation’s leading professional organization serving the communications community, announced today that public relations leaders from around the world will participate in a featured session on Sunday, Oct. 20 at the 2019 PRSA International Conference. The Conference will take place from Oct. 20- 22 in San Diego.

PRSA 2019 International Conference 2019

Presented by the Global Alliance for Public Relations and Communications Management, “Global Trends & Insights From Around the World” will showcase a compelling discussion about executing PR strategy on an international level while keeping in mind culture, language, traditions and values.
Panelists include:
● Moderator: Justin Green – President of the Global Alliance; Global Ambassador, African Public Relations Association and Public Relations Society of Kenya; former President, Public Relations Institute of Ireland

Fiona Cassidy – Chair, The Public Relations Institute of New Zealand; Secretary, the Global Alliance

Jane Gitau – Secretary General, The African Public Relations Association; former President, The Kenya Public Relations Society

Sarah Hanel – Former President, The Canadian Public Relations Society

Paula Portugal Mendes – Director General, Portuguese Association of Corporate Communication

Amith Prabhu – Curator, PRAXIS; founding dean, School of Communications & Reputation; Founder, The Promise Foundation; Publisher, Reputation Today

José Manuel Velasco – Past Chair, the Global Alliance; former Chairman, Dircom – Communicators Directors, Spain

The session is among a number of professional development programs and presentations at the Conference that will highlight public relations as a global profession and feature participation from leaders of the Global Alliance, who will also hold a meeting of its Board of Directors and the inaugural North American Regional Council Summit in conjunction with the conference.

“As a founding member of the Global Alliance, PRSA welcomes this first-ever conference cooperative between the two organizations,” said Debra Peterson, APR, 2019 PRSA Chair. “We look forward to an exciting exchange of perspectives, insights, accomplishments and aspirations.”

Justin Green, Global Alliance 2019-2021 President, added, “The PRSA International Conference is a wonderful opportunity to demonstrate how the public relations profession is growing worldwide and helps to illustrate that as cultures and economic/political systems vary greatly today, our profession, with its ethical principles and mission, can help build harmonies in a troubled world.”

Truly international in scope and offering nearly twice the learning opportunities than ever before, the Conference includes experts from around the world, sessions in Spanish and more than 140 presentations by speakers representing a diverse range of industries and sectors. The Conference also includes 10 keynote presentations from influential newsmakers such as Oscar winner Richard Dreyfuss; journalists Bob Woodward and Laura Ling; Microsoft communications executive Frank X. Shaw; former President of Mexico Vicente Fox and former First Lady Marta Sahagún de Fox; panels of executives from global agencies, multinational corporations and branches of the military, as well as networking events and an expansive exhibition hall.

More information about the 2019 PRSA International Conference is available here.

Media interested in covering the Conference should send requests to

About the Global Alliance for Public Relations and Communications Management

The Global Alliance for Public Relations and Communications Management (, is the confederation of the world’s major public relations and communication management associations and institutions, representing over 280,000 practitioners and academics in 126 countries around the world. The Global Alliance’s mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest. The Global Alliance is the convener of the World Public Relations Forum, to be held next in Auckland, New Zealand, 2020.

About PRSA

The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career. With more than 30,000 members, PRSA is collectively represented in all 50 states by 110 Chapters and 14 Professional Interest Sections, and on nearly 375 college and university campuses through its student organization, the Public Relations Student Society of America (PRSSA). For more information, please visit