December, 15th December 2020: Corporate Excellence – Center for Reputation Leadership in partnership with The Global Alliance PR & Communication Management will be launching the Global PR & Communications Model on 15th December 2020. This new Model is essentially a new roadmap for globally enhancing the role of corporate communications and intangible’s management.
This is a new roadmap for promoting corporate leadership that creates differentiation, engagement, advocacy, trust and social legitimacy, and corporate reputation. 1,400 professionals from 46 countries in 5 different regions participated in the definition of the Global PR and Communications Model. The Global PR & Communications Model ensures that the role of PR and Communications decisively contributes to the creation and protection of corporate value.
The Model is structured around the five strategic Building Blocks required to generate value in today’s world: 1) corporate purpose; 2) brand and corporate culture; 3) reputation and reputational risks; 4) communications; and 5) connected intelligence and intangible assets metrics.
The main objective for The Global Alliance and Corporate Excellence – Centre for Reputation Leadership is equipping the PR and Communications role with a toolkit that includes all the resources, capabilities and skills needed to implement The Global PR & Communications Model roadmap. Corporate Excellence hope that organisations and professionals around the world apply this Model so that they are able to make better decisions, drive a real and authentic connection with their stakeholders, and implement differential leadership models in the future post-COVID-19 world.
The Global PR & Communications Model builds on all the relevant research, models and advances to date and goes a step further; allowing the organisations that adopt the Model to use the five Building Blocks to demonstrate how the role of PR and Communications contributes to the creation and protection of value. These Building Blocks enable organizations to achieve the differentiation, engagement, advocacy, trust and social legitimacy that they now require in order to maintain their license to operate.