March 2023 sees the very first Global Alliance European Regional Summit, which will be held in Lisbon on 16-17 March 2023, to celebrate its third global Trends and Transformation Month.

This summit, organised by the European Regional Council of the Global Alliance for PR and Communications Management, will bring together for the first time PR experts and leaders of major national communications associations from the whole of Europe.

It will be a unique opportunity for the associations’ leaders to network with senior practitioners across the region, share best practice and discuss key matters affecting our profession. It will also provide an opportunity to participate in the launch of a new European level collaboration in PR and Communications management, which we will build together making us stronger and more effective.

The programme consists of three communications pillars:

  • Working together and experiencing the Global Alliance family and benefits through the many global projects
  • Thinking together about the trends and transformations impacting the profession and contributing to the discussions on key topics such as sustainability, the future of work, innovation and ethics.
  •  Improving together the collaboration and providing Global Alliance members with added value to meet associations’ needs.

We encourage all GA members and all Regional Councils to support the Trends and Transformations month by organising events and submitting articles, videos, podcasts to address the challenges from their various perspectives. Do please promote these through social media with the month’s hashtag #PRTrends2023. Your contributions will be very welcome!

By embracing closer collaboration between the members of the Global Alliance we can all grow, learn from each other and open new channels for communication, leading to ever-higher standards of professionalism. A close, inclusive culture, which brings the Global Alliance family of PR organisations closer together, will benefit us all.

If you would like to join this event in Lisbon on 16 March 2023, the Global Alliance would love to welcome you there. If so, please contact Silvia Arto for further details via LinkedIn.

#PRTrends 2023


For further information:

Silvia Arto

European Regional Council chair

Vice-President Global Alliance for PR & Communications Management