Global Alliance works across continents shaping the future of our profession and helping practitioners to deal with the main challenges they face in their organizations and demonstrating the value and positive impact of communications and intangible assets.

To further advance this goal, Global Alliance is developing, in collaboration with Corporate Excellence – Centre for Reputation Leadership, a leading research, knowledge and training center specialized in the management and measurement of intangible assets such as reputation, communications, brand, public relations, public affairs, social intelligence and corporate governance, a new roadmap for enhancing the role of PR and Corporate Communication and be agreed in a collaborative, deliberative and consensual process in a large-scale research project with Global Alliance members and other relevant professionals.

We need your collaboration to define this new model, and this is why we encourage you to participate in this survey and share it among your members as a powerful way of contributing to define together the future of our profession. In appreciation of your collaboration, the logo of your association will appear in the final report that will be launched at the World Public Relations Forum 2020, which will be celebrated in Auckland, New Zealand, on October 12 to 15.

Please note the survey will be available until May 31.

Global Alliance Survey 2020

Feel free to contact us and our CAO Mateus Furlanetto – for any further information you need.

Many thanks for your help!