Now in its seventh year, CIPR State of the Profession 2015, conducted in partnership with Survation, covers the trends, issues, opportunities and challenges facing the business of public relations as revealed by research conducted with over 2,000 PR professionals.
For the first time the research analysed the ‘Educational background’ of PR practitioners, ‘Happiness & wellbeing’, and an in-depth analysis of ‘Gender balance & equal pay’. This is in addition to covering ‘Skills & competencies’, ‘Salaries’, ‘Diversity’, ‘Budgets’, ‘Public relations strategy & the board’, ‘Hallmarks of professionalism’, ‘The changing nature of public relations’, and ‘Future challenges’.
