Jakarta, 16th February 2021: ASEAN PR Network in collaboration with LSPR Research Centre successfully organized ASEAN SPOT 9th Talk Series “The Grand Launching of Global Capabilities Framework – Indonesian Perspectives” which was held on Tuesday, 16th February 2021 and broadcasted live on Zoom Meeting platform. This event was open to the public and was attended by more than 180 participants from PR educators, Professionals, Students and many more.
The ASEAN SPOT 9th Talk Series was hosted by Ms. Candy Hernandez, M.Si, Managing Director of ASEAN PR Network. It started with various video congratulatory remarks from ASEAN PR Network member Associations from all over the region, followed by the welcoming remarks and presentation from Prita Kemal Gani, MBA, MCIPR, APR as CEO of LSPR Communication & Business Institute and President of ASEAN PR Network. It continued with remarks from Dr. Rudi Sukandar, Director of LSPR Centre for Research, Publication and Community Service, followed by the Keynote Speaker Prof. Anne Gregory as Research Director, Global Capabilities Project, University of Huddersfield, UK.
The main discussion regarding the launch of the Global Capabilities Framework was moderated by Sophia Bernadette, S.E, M.I.Kom. The presentation started with Dr. Rendro Dhani, the Head of the Research Center and a lecturer at the LSPR Communication & Business Institute, who explained the Global Capability Framework research project and its results. He also explained the capabilities that need to be owned by Public Relations professionals both from an Indonesian and a global perspective. Dr. Nia Sarinastiti, a Senior Lecturer at Atmajaya Christian University, then discussed the skills required for Public Relations professionals in industry and the requirements of Public Relations to be able to work. Boy Kelana Soebroto, Vice Chairman III of BPP PERHUMAS, continued the discussion by explaining how Public Relations work in a crisis and discussed the capabilities and sub-capabilities that Public Relations professionals should have.
In the question and answer session, all the speakers agreed that the main capability that must be possessed by Public Relations professionals is ethics, according to Boy Kelana Soebroto, ethics is an important capability and he considers ethics to be the basis of all capabilities that need to be owned by Public Relations. Prof. Anne also added that interpersonal communication is also a major capability in Indonesia and this is a positive thing.