JAKARTA, 27th November 2018 – ASEAN Public Relations Network held its 3rd Talk Series for ASEAN SPOT with the topic of Creative Communications During Crisis at Prof Djajusman Auditorium and Performance Hall, LSPR Jakarta.
Crisis may occur in all forms of organisations, whether from the public or private sector, and profit and non-profit organisations. For instance, AirAsia crisis management occurs during events such as airplane incidents, which involve the loss of lives, property, as well as serious environmental and reputational impact. For online media such as cnnindonesia.com, crisis may arise when dealing with fake news being distributed to the public from other abundant medias.
Our honorable speakers for this 3rd Talk Series were Audrey Progastama Petriny, Group Head of Communications AirAsia, Justin Green, Chair – Elect Global Alliance for PR and Communications Management from PR Institute of Ireland, and Yoko Sari the Editor in Chief of CNNIndonesia.com. The event was opened by Mrs. Prita Kemal Gani the Director and Founder of LSPR Jakarta and President of ASEAN PR Network and was closed by H.E Kim Chang-Beom the Ambassador of South Korea to Indonesia.
Through this seminar, the audience were able to differentiate and learn that these organizations are very creative in carrying out strategic crisis management activities, namely identifying the crisis, analysing the crisis, isolating the crisis, establishing a choice of strategy to deal with the crisis and implementing a control program. Thus, crises and uncertainties provide opportunities for organisations to rethink how they should contribute effectively to their environments.