1.New Audience: Conducting survey or in-depth market research to understand the characteristic of new audience.

2. New Relations: Listening & Sharing to create Engagement

3. New Tools: Media platform integration to unify the message and voice.

4. New Standard: Professional and global oriented PR marked by professional certificate and significant working experience in local or international scale.

Source : Boer, Rino F., 2015. Inspirasi Komunikasi Bagi Indonesia : Artikel Qua Vadis Public Relations Profesional di Era Masyarakat Ekonomi ASEAN

Source: Instagram CAPRS – @lspr.caprs (https://www.instagram.com/p/BBtgam6MjUH/?taken-by=lspr.caprs)